10/3/2023 0 Comments Muse dashBut the censorship took place half a year later, and mhy clearly did not have enough time to act on it, since they only tweaked the outfits then announced that better designs are coming soon. Government was aware of the game and its content, since they allowed the game to be included in a national business support program which was annouced last July. The 4 censored genshin characters have been present in game since the start, and the game itself has been popular for quite a long time before the sudden censorship. Then I tried to figure out why I thought that way, and I remembered some stuff. I do see your point……in fact I agreed with you while reading your reply. If ccp is really as lazy as you're implying then that really only means thst other games haven't been cracked down on yet because they're not popular like Genshin is. The fact that you blamed a rights activist group for the change pretty much shows that you're not happy with it. That would be like saying China supports the millions of bots that infect gaming scenes just because they haven't prevented botting from happening in their country. Other worse examples doesn't really support your argument either. How lewd something is or isn't is just your personal opinion and not that of the government. If you really are aware of China culturally (as you're implying,) you'd be very aware of how heavy China goes with censorship in just about everything. “It’s not the first example of games blowing up on TikTok and won’t be the last.I'm fully aware of what you're attempting to say and I don't agree with blaming an active rights group is even remotely close to why the change happened. “It once again shows the power of new social apps and those communities,” concludes Ahmad. Overall Muse Dash has now exceeded 2.4m unit sales. They also initated further paid promotion on TikTok (Douyin). Apparently, 200,000 Douyin users proceeded to buy the game. When publisher XD Network took notice of what was going on on TikTok, the company launched a sale for the game and its in-game content. 9 on Steam’s best-selling list last week. Again, completely organically, through no sale or promotion, Wallpaper Engine soared to No. It was this app that was used to produce the original Muse Dash live wallpaper video. It has been #1 since Nov 15.” On Steam, the game doubled its concurrent user count last week.Īn interesting side effect of this trend was that it also led to the increased popularity of Wallpaper Engine, an app on Steam that allows users to make and use live wallpapers. TikTok creaters immediately responded by posting their own creative videos based on the game promoting it completely organically.Īccording to Ahmad, “in China the game jumped from #46 to #1 on the iOS paid game chart. These videos captured the attention of many people /tmEf3qi9EX While it has taken on various forms at this point, it started out on Nov 8 as a simple live wallpaper video that had characters from the game in it If you use TikTok then you’ve probably come across the #MuseDash trend yourself. On November 8, a live wallpaper video featuring Muse Dash characters was posted on TikTok. As spotted by Niko Partners’ Daniel Ahmad, the title has generated around 400m views on Douyin, the Chinese version of TikTok, over the last two weeks. Another 60m views come from the global TikTok. Muse Dash is developed Chinese studio PeroPeroGames and published by China-based XD Network.
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